If you're anything like us, you've perfectly timed out your commute to work. Whether it's figuring out that you have to get on the subway platform by 8:36 to get to your desk at 9:01, or getting to the light at Piedmont by 8:42 to make it to your parking lot by 8:57 every day, there's some strategy in every commute. We wanted to show this by having everything timed out through the song by Athens-band Monsoon "Ride a 'Rolla" (we couldn't write a better song for this ourselves). It all begins with the Talk-To-Text Feature, and a simple action to "Play Monsoon," and the features of this XSP special edition Corolla play the part of storytelling the timing.
2014 COROLLA PRINT
The only thing that didn't change in the completely-redesigned 2014 Toyota Corolla... is it's name. We showed that with the Corolla, you can #unexpecteverything. I connected and designed the print and interactive experience in this print ad, as well as contributed content to Tumblr and created digital pre-roll.
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2014 Atlanta AMY Award, Web & Interactive Marketing - Brand Awareness category
We created GIFs for Tumblr and digital units, this was one of my favorites I did, involving claymation.
2015 COROLLA CONTENT VIDEOS
The 2015 Corolla comes standard with LED headlamps, backup camera, and paddle shifters, amongst other advancements. We wanted to show these features off in an entertaining way - enter, the Toyota Content Series: The Stakeout.