Awakn Packaging

AWAKN is a company aiming to create products that help bodies combat degenerative signs of aging, and targeted towards the health-and-wellness community. Their initial product, instant coffee containing MCT oil and collagen, is targeted to those wanting to feel healthy, young and energized. We wanted to keep the design simple and clean using a black and white color scheme which not only spoke to this modern audience but also stood out from many other coffee or sports brands. The modern pattern was inspired by the pattern of chromosomes.

I served as the Creative Director of this project, leading the design team to create this finished product that is available online in retail.

Inspiration

The moodboard created for Awakn to embody their brand - bold, minimalist, modern, clean.