During the recent COVID-19 Pandemic, we have been adjusting to life like we never have before. In addition to washing our hands to theme songs, those adjustments have included a lot more time indoors and social distancing. Here’s some creative I concepted and directed, working with an illustrator to bring my sketches to life.

A new brewery wanted to make their mark and differentiate themselves from competitors. With a Belgian influence, Bold Monk Brewing Co. aimed to create a new brewery experience with a beer garden, library, and a very modern look. We created their branding and packaging, and didn’t even drink the whole time.

We helped launch a new product called AWAKN, an instant-coffee (and coffee products) enhanced with mct oil and collagen. The client wanted the product to feel modern, cool, classic, and appeal to the health-conscious, often on-the-go consumers that are looking to feel and look better.

Home Depot Style Challenge - Packaging

The Home Depot Style Challenge previously sent bloggers their challenges in plain cardboard boxes. Well, that isn't good enough for these DIY-ers, so we redesigned boxes that were instantly shareable. 

The Home Depot wanted to create packaging for #homedepotstylechallenge projects that bloggers would Instagram as much as they did their projects. 

Here’s a sample of the successful social packaging campaign for The Home Depot featuring hand-illustrated type and previous Style Challenges.

Illustrated concert poster for Chatham County Line, produced by Methane Studios.

Can be purchased here.

Bo Burnham is a young comedian and musician. To depict his new album, "Bo Burnham and (no) Friends," I illustrated a fantasy theme park with only Bo and his imagination.

Illustrated t-shirts would be handed out with primary color markers for fans to color in, as branded merchandise.

The Secret Sisters are a 1950s Rockabilly Country group. Their music is eerie and beautiful. This album cover is influenced by images of porcelain dolls and secret family photos.
 

I hand-painted the album cover, and created a logo for additional branding that evokes the private world their music takes you, and a mod design feel.

Porch Sittin' is a community-centric lifestyle brand. This set of post cards and notebook encourage this lifestyle of relaxation and communication with friends, family, and neighbors.

And all this was hand-illustrated, stained, stitched, and burned by me.

This agency holiday card was concepted and illustrated in emoticons to show a fun new way to celebrate old classics this season. It was sent out to all of our clients and vendors to show off how 22Squared interprets the holiday season.