The Target

 Branding the Tagline

Since the first priority in communication is the proudly homemade tag, we wanted to explore what it would be like to brand the tagline and give it a defined look that not only brings more attention to the words, but also feels like a seal or an accreditation of sorts, that will strongly connect to all of the audiences, from DIYers to foodies, the health conscious and everyone in between.

Recipe Intro Copy - Website

Antipasto Relish:

Get fancy this summer with Ball®’s homemade antipasto relish. Add this to your charcuterie board to upgrade your dinner party or make some for an easy picnic or poolside treat with friends! Packed with tons of and nutrients, this is how we’ll be getting our serving of vegetables this summer!

Apple Pie Filling:

Want the taste of home all year round? Try Ball®’s Apple Pie filling that’s full of all the fragrant fall flavors of cinnamon and nutmeg. You can use this classic recipe to make old-fashioned apple pie, or as a special treat on top of ice cream!

Apple Sauce:

Try Ball®’s family favorite Apple Sauce, packed with real apples and lots of love. This homemade recipe is one both the kids and mom can enjoy because it is all natural and packed with delicious, fresh flavor, never any preservatives. This recipe is great solo or with some homemade cookies for a special treat!

Bread and Butter Pickles:

Summertime is all about grilling, and Ball®’s Bread and Butter Pickles are the perfect condiment. With a classic crisp taste that uses Ball® Bread & Butter Pickle Mix, this recipe is simple, but impressive! These sweet and tangy sliced bread and butter pickles are full of flavor, making this a family favorite!

Caramel Apple Coffee Jam:

This delectable, modern jam may taste like caramel and coffee, but it’s a quick-make apple jam that is perfect for morning toast or as a tasty ice cream topping. Try Ball®’s Caramel Apple Coffee Jam spread on hot cinnamon rolls or folded into scone batter before baking.

Chili Sauce:

Upgrade from a standard ball game chili dog with Ball®’s homemade Chili Sauce. With fresh Thai red chilis and chili powder tamed by the sweetness of brown sugar, you’ve got a real winner on your hands.

Corn and Cherry Tomato Salsa:

Summer means it’s salsa season, and this one’s a real classic! Ball®’s Corn and Cherry Tomato Salsa is a festive favorite sure to brighten up your day with ripe Cherry tomatoes and fresh corn kernels mixed with jalapeño and zesty lime juice.

Corn Relish:

You’ll get a lot of use from Ball®’s Corn Relish this summer! With fresh corn kernels, bright bell peppers, onion, and celery, this corn relish pairs well on everything from dips to toppings for your sausage and potatoes. Step your grill game up a notch with this sweet surprise!

Fire Roasted Tomato Peach Salsa:

Give your salsa a taste of the south this summer with  peaches, brown sugar, and habanero pepper! Follow Ball®’s Fire Roasted Tomato Peach Salsa recipe and grill your peaches, tomatoes, peppers, and onions for some savory charred flavor. Give the gift of summer all year long and gift a jar to a friend!

Green Tomato Salsa Verde:

Make a refreshing salsa for the summer heat with fresh green tomatoes, lime juice, cilantro, and jalapeños. Unlike a traditional salsa verde, with tomatillos, Ball®’s Green Tomato Salsa Verde uses green tomatoes which are usually easier to find! This salsa is perfect with tortilla chips or with some grilled fish tacos!

Homemade Strawberry Jam:

Jar up the freshness of summer with Ball®’s Homemade Strawberry Jam. This timeless treat is delicious as a spread on a freshly baked biscuit, paired with peanut butter for your family picnic, or spooned into some yogurt!  You can even spread some into some grilled cheese for a sweet surprise for the kids!

Jalapeño Jelly:

Sweet and spicy is one of our favorite flavor combinations, and Ball®’s Jalapeño Jelly does just that. This zesty recipe works great spread on a block of warmed cream cheese and served with crackers.

Kosher Dill Pickle Spears:

This classic recipe for Ball®’s Kosher Dill Pickle Spears has the crunch factor you’ve been looking for. Fresh dill sprigs, garlic, and our blend of spices, paired together with Ball® Pickle Crisp give these pickle spears a timeless finish. These go great as a side to your hotdog or hamburger this summer!

Low Sugar Peach Jam:

Satisfy your sweet tooth without the guilt with this Ball®’s Low Sugar Peach Jam recipe. The natural sweetness of peaches packed into each jar, mixed with sugar substitutes makes for a more health-conscious version of your favorite jam. Try this spread on a scone, or spooned into some yogurt for a bright start to your morning.

Maple Pickled Jalapeños:

For a timeless southern recipe with a surprising twist try Ball®’s Maple Pickled Jalapeños. Pickle your jalapeños in a sweet maple brine and you’ve got an addictively sweet and spicy condiment you’ll want to toss on nearly everything from chili to pizza to deviled eggs.

Mixed Berry Jam:

Mix and match your favorite berries to create your unique version of Ball®’s Mixed Berry Jam recipe. This summer staple goes a long way. Add some dried chipotle chili pepper to the recipe to make a zesty marinade to pork or salmon, or try mixed in with some sparkling water for a refreshing poolside spritzer.

Orange Rhubarb Chutney:

For a fresh flavor to elevate your dishes this summer, try Ball®’s Orange Rhubarb Chutney! With chopped rhubarb, orange juice and zest, raisins, ginger, allspice, and curry, every bite gives you lots of flavor. Try this with some curried vegetables and papadum, or as an addition to a cheese platter.

 Peach Almond Jam:

Full of ripe peaches and toasted almonds, Ball®’s Peach Almond Jam is a delightful addition to your pantry this season! Spread this flavorful jam on your morning toast, or have atop a bowl of yogurt or ice cream for a cool sweet snack this summer.

Pineapple Habanero Relish:

For a tropical taste this summer try Ball®’s Pineapple Habanero Relish. With sweet ripe pineapple, tangy apple cider vinegar, and the heat of habanero, this relish is packed with flavor. Pair this sweet and spicy recipe with grilled fish or turkey burgers this summer!

Plum Jalapeño Salsa:

For an unexpected salsa this summer try Ball®’s Plum Jalapeño Salsa. The fresh sweet plums absorb some of the heat of the jalapeños and mix well with the tomato-based salsa. Serve this twist on a classic salsa as atop grilled pork, or with tortilla chips and guacamole.

Roasted Garlic Roma Tomato Sauce:

Roasted tomatoes and garlic bring out a sweet smokiness in Ball®’s Roasted Garlic Roma Tomato Sauce. Robust roasted garlic mixed with fresh basil and oregano leaves a fresh and fragrant finish to this homemade sauce! Use with your pasta or as a dip with meatball appetizers. 

Roasted Tomato Chipotle Salsa:

For a rich, sweet, and smoky salsa, try Ball®’s Roasted Tomato Chipotle Salsa. With warm smoky notes of roasted tomatoes and tomatillos, mixed with chipotle peppers, this salsa captures the grilled flavor of summer. Try this Mexican inspired salsa with tacos, or some chilaquiles in the morning. 

Smoky Sweet BBQ Sauce:

Summer’s all about outdoor cooking and Ball®’s Smoky Sweet BBQ Sauce will inspire you to cookout with the whole family. With a touch of bourbon, this sweet and spicy sauce will add the perfect heat to a slab of ribs, pulled pork, chicken wings, or sliced brisket.

Spicy Mixed Dilly Bean:

A twist on classic dilly beans, Ball®’s Spicy Mixed Dilly Beans use Thai chili peppers to bring up the heat this summer! With fresh flavor or dill, garlic and mustard seeds, these pickled beans are a great new addition to your summer spread. Use any variety of beans your garden or farmer’s market offers!

Strawberry Honey Butter:

Fresh strawberries sweeten up this delicious honey butter to make the perfect accompaniment to fresh baked biscuits or bread. Ball®’s Strawberry Honey Butter is simply delicious with bright fresh strawberry flavor sweetened by a drizzle of honey. This twist on a classic is the perfect summer spread.

Tomato Bruschetta in a Jar:

Impress your friends with Ball®’s Tomato Bruschetta in a Jar. The fresh taste of ripe tomatoes and garlic, the herbaceous oregano and basil, and a touch of tang with balsamic vinegar pack a lot of flavor in each jar. Pair these with crostinis for some fancy (but easy) finger food! 

Tomato Red Pepper Kasundi (Indian Tomato Sauce):

Kasundi is a traditional Indian relish-like sauce the leans heavily on spices for its extraordinary and intense flavor. Try Ball®’s Tomato Red Pepper Kasundi as a cooking sauce with curries, use it as a marinade for chicken, or even stir a spoonful into sour cream for a delicious chip dip.

Tomato Sauce:

Everything is better homemade, and Ball®’s Tomato Sauce is no exception. This timeless tomato sauce is the perfect base for so many summertime favorites. Add to pasta with fresh herbs for a family dinner, or add some horseradish, hot sauce, Worcestershire and lemon juice for a Bloody Mary mix.

Digital Video Copy

Caramel Apple Coffee Jam (Foodie) 

HL (90 characters max):

Everything tastes better homemade. Get started with our Caramel Apple Coffee Jam.

Learn how to make Ball®‘s Caramel Apple Coffee Jam.

Try this foodie favorite: Ball®‘s Caramel Apple Coffee Jam.

A recipe that will impress your friends: Ball® Caramel Apple Coffee Jam.

Description (140 characters):

This delectable quick-make apple jam uses coffee to give a modern twist that will bring out the warm roasted notes in this bold recipe.

Combining the flavors of caramel and coffee, this sweet apple jam will be the perfect complement to everything from toast to ice cream.

Try Ball®’s Caramel Apple Coffee Jam. With a rich flavor profile of coffee and caramel, this apple jam is sure to impress your taste buds!

Try Ball®’s Caramel Apple Coffee Jam spread on hot cinnamon rolls or folded into scone batter before baking for a sweet surprise.

Fire Roasted Tomato Peach Salsa (Health)

HL (90 characters max):

Everything tastes better homemade. Get started with our Fire Roasted Tomato Peach Salsa.

Learn how to make Ball®‘s Fire Roasted Tomato Peach Salsa.

Try this healthy summer classic: Ball®‘s Fire Roasted Tomato Peach Salsa.

Get ready for summer with Ball® Fire Roasted Tomato Peach Salsa

Description (140 characters):

With grilled peaches, tomatoes, and peppers, this healthy sweet southern salsa will have you going back for seconds without the guilt!

Fresh habanero pepper paired with the sweetness of peaches and brown sugar, gives this Fire Roasted Tomato Peach Salsa its style.

Know exactly what goes in your jar, with roasted tomatoes, grilled peaches, and peppers. Bring the sweet and spice of summer to your table!

Try Ball®’s Fire Roasted Tomato Peach Salsa as a delicious and healthy side by the pool, or as a thoughtful gift to a friend this summer. 

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Bread & Butter Pickles

Foodie Chic Female, tailor around outdoor BBQ/summer parties/food exploration/start of the party

01

Be the life of the party

With your homemade Bread & Butter Pickles

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

02

The perfect party guest

Bread & Butter Pickles

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

03

Impress your friends with your

Bread & Butter Pickles

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

Retargeted (Direct Response about buying jars associated with recipe):

01

Get ready for the party

With homemade Bread & Butter Pickles

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag

02

Don’t forget to pick up your jars

Bread & Butter Pickles

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag

03

It’s time to prep those pickles

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag

Peach Almond Jam

DIY Shopper Mom, tailor around breakfast jam, on biscuits, made with love = more special

01

Peach Almond Jam

Made with Love

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

02

Start the/their morning off right

with homemade Peach Almond Jam

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

03

Nothing tastes better

than homemade jam and biscuits

Proudly Homemade [Ball logo] / button: Make Recipe / Available at Walmart logo tag

Retargeted (Direct Response about buying jars associated with recipe):

01

Get started on your new favorite recipe

Peach Almond Jam

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag

02

Don’t forget to pick up your jars

Peach Almond Jam

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag

03

Make the whole neighborhood jelly.

Literally.

Proudly Homemade [Ball logo] / button: Shop Now / Available at Walmart logo tag