The only thing that didn't change in the completely-redesigned 2014 Toyota Corolla is its name. We showed that with the Corolla, you can #unexpecteverything.
I concepted and designed the print and interactive experience in this print ad, as well as contributed content to Tumblr, and created digital pre-roll.
Download Layar FREE to experience the interactive print: iPhone Droid
Awards:
2014 Atlanta AMY Award, Web & Interactive Marketing - Brand Awareness category