GelTech Solutions came to us to re-design their label for their fire suppressant product “FireIce XT.” We started by taking a look at the brand’s top competitors to see how FireIce XT can stand out. Through simplistic, modern design we created a new label with clear, and concise information about the product. The product on shelves now stands out as the premium and more superior option for consumers.

I Creative Directed this campaign with designer Becca Jeong.