GEICO came to us to come up with a concept for Final Four Fan Fest to engage customers, educate on their services, and get lots of signups for lead-gen. But most importantly, it’s Final Four Fan Fest so it should be FUN and family-friendly!

Like GEICO, the garage is the one space in any house that bundles home and auto together.

It’s the bonus room that becomes a shrine to fandom, collecting trophies, and memorabilia — a living museum to every unforgettable moment.

It’s a home court, where families hang their first backboard, turning casual one-on-ones into quality family time.

So at Final Four, we’ll transform this familiar and beloved space into our own GEICO experience, entertaining and educating fans throughout the tournament.

Introducing The GEICO Garage. We turned a family garage into a basketball shooting challenge (think Around the World), where everything inside shows fans that when you bundle and save with GEICO, you win.