Geni Archive Print & Interactive Website

For the Cannes edition of Archive Magazine, we wanted to create a print ad that would showcase some of our capabilities and lure up some new business. We came up with the idea of creating a photoshoot with a model that was inspired by our brand’s letterforms. We came up with the fashion idea, cut a wig, cut a bunch of paper into haute couture, and showcased our 3D artist’s skills creating a visually impactful and mysterious image. We didn’t want to just lead people to our website which has a different, more playful mood - so we created a microsite that was an extension of this ad, where users were able to scroll or drag to interact with the site and transform the site to unveil our puzzle lady and lead users then to our website. It is quite soothing to play on the site and see how it all comes together.