Manhattan Associates - Push Possible Campaign

Manhattan Associates is a global computer software company that helps their customers become commerce-ready by supporting 3 core functions critical to success: Supply Chain, Inventory and Omni-Channel. After going through a total rebrand complete with new VIS-ID, Manhattan Associates called on us to concept and design the new Push Possible campaign for their Omni Channel point of sale solution. In order to stand out in the sea of predictable, copy-heavy, stock photography-based communication that's often used by B2B software brands, we pushed boundaries by building a unique dress made out of shopping bags- bringing to life the idea of point of sale marketing.

This image was then used as the core Omni Channel image throughout all assets of the marketing campaign. Utoka designed and produced each element from print ads to digital banners to social media posts. We even created a teaser and demo video. The bold, innovative visual turned heads and caused disruption across the industry, and with this disruption came conversation, increased brand and product awareness, and a solid launch of Manhattan Associates' Omni Channel point of sale software solution.