POWERADE Power Reels
The Brief:
Explore concept territories to bring a digital experience to life that will augment the shopper journey and elevate activations with customers. Ideas should be rooted in the POWERADE Power in Numbers strategy and leverage NCAA assets & POWERADE athletes.
Objective:
To reach our shopper target (athlete mentality, digital guru, passion for innovation & experiences) and connect them to the athletes & teams they love through the Power in Numbers platform.
When we tested the concept…
