LOVB (League One Volleyball) x SKIMS
We worked with our client LOVB (League One Volleyball) in their partnership with SKIMS to create SERVE ATX, a first-of-its-kind youth volleyball clinic to champion the next generation of athletes. Designed as a high-impact, one-day experience, the event blends elite on-court training with meaningful off-court development — merging performance, self-expression, confidence-building, and community.
Date: Sunday, March 29
Location: HCI Sports & Fitness (Bee Cave, TX)
Details:
Volleyball Clinic
Sessions throughout the day by age group (8-12, 13-15, 16-18)
Led by LOVB Sport and NILs as coaching staff with LOVB Austin athletes roaming and interacting with youth athletes in an authentic 1-to-1 setting
Panel Discussions
Panel discussions after each session for all participating Club athletes and family members to attend
Featuring NILs and LOVB Austin athletes and hosted by Courtney Thompson
Discussion themes centered around SKIMS partnership pillar of confidence
Fan Fest
Pop-up merch booth with limited edition LOVB x SKIMS branded collab for sale
Meet & Greets scheduled throughout the day
Hair ribbon bar
Giant inflatable LOVB x SKIMS volleyball photo opportunity
Ice cream bar
Gift bags for all participants
Our Role
Finding the Space: We started by finding a venue that would allow for our needs, which landed us at Hill Country Indoor (HCI) in Bee Cave, Texas - a 140,000 sq-ft. all-indoor athletic complex for multigenerational families to workout, train and connect with other community members. It needed to be able to accommodate two volleyball courts, staged seating, and stage production for panel discussion, as well as ancillary meeting space available for staff work rooms, green rooms and meet & greets. We also needed to be able to own and brand the event space fully - and we wanted to make sure we could have a completely separate from general public entrance.
Consumer Journey: Determining the consumer journey and insuring a positive experience for players and their families from entrance to exit - and concepting additional things outside of the actual clinic for our volleyball players to play with.
And some people noticed on social… specifically Kim Kardashian herself, sharing with her 343.8 million followers…
