Strategy

I firmly believe you can’t have good design or writing or anything without real insight and smart strategy. I pride myself on being a strategic thinker, and love coming up with experiential ideas, pitching innovative concepts to clients that surprise (and sometimes pleasantly scare them), and making people think differently. I love brainstorming and collaborating with clients and my creative teams alike, and thinking how to make the most of each project I’m a part of. I’ve also lead many new business pitches and worked with my companies and teams on pitch decks. It’s not just what you present, but how you present it, and I love pitch theater almost as much as I love the work.

Copywriting

While my career has been in design and art direction, I have always loved writing. I majored in Journalism in college, and continued to write my whole life - that translated into my career helping write anything from scripts to hashtags, chatbot copy to intranet prompts, blogs, poetry, and published newspaper articles.

If there’s specific copy or strategy or pitch decks or anything else you’d like to see, reach out and I’d be happy to chat more and/or send sample work. Tell me what you want to see at juliekutler@gmail.com.