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JULIE KUTLER
  • ADVERTISING
  • DESIGN + ILLUSTRATION
  • WEIRD THOUGHTS
  • ABOUT
  • RESUME
  • CONTACT

The Home Depot Style Challenge

Home Depot Style Challenge - Packaging

The Home Depot Style Challenge previously sent bloggers their challenges in plain cardboard boxes. Well, that isn't good enough for these DIY-ers, so we redesigned boxes that were instantly shareable. 

The Home Depot wanted to create packaging for #homedepotstylechallenge projects that bloggers would Instagram as much as they did their projects. 

Here’s a sample of the successful social packaging campaign for The Home Depot featuring hand-illustrated type and previous Style Challenges.

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